My Story
Born and raised in Amsterdam, I have always been a creative at heart — spending my youth immersed in drawing, writing, and music. As a teenager, I developed an intuitive understanding of digital tools by experimenting with photo editors, video software, and digital audio workstations. This early curiosity built a strong foundation for navigating and mastering new technologies.
Later, my path led me into the fitness industry, where I worked as a personal trainer and gym manager. During these years, I gained invaluable work and life experience — honing skills in leadership, communication, and problem-solving. However, I eventually realized I missed expressing my creativity on a deeper level.
The turning point came when I advised a gym member on improving their business website. I discovered how much I loved analyzing a product from a creative and user-focused perspective — and finding ways to make it better. It was clear to me then: design was where I wanted to build my future.
Today, I am passionate about UX and Visual Design and continue to fuel my love for learning — whether it’s picking up a new language, mastering a musical instrument, or developing new professional skills. You’ll always find me open, curious, and excited to grow.
My Designs
My design process is rooted in a minimalist, organic, and professional approach, with a focus on creating intuitive and functional experiences for the user. I prioritize understanding the user's needs and challenges, ensuring that each design decision contributes to solving their problems or enhancing their experience. My work is characterized by sleek, clear, and accessible designs that are easy to navigate and visually appealing.
Throughout the design journey, I continuously test and iterate, refining my work based on user feedback and performance metrics. This iterative process ensures that my designs are not only aesthetically pleasing but also highly effective in meeting the user's needs.
I also leverage AI tools to streamline my workflow, enhancing efficiency and allowing for more time to focus on creative problem-solving. By combining thoughtful design with the power of AI, I aim to deliver high-quality, user-centered solutions that resonate with both clients and users alike.
Curriculum Vitae
Education
2024 - 2025
Google UX Design Certificate
Coursera
Completed a comprehensive UX design certificate program focused on applying the full end-to-end design process. Through hands-on projects, I built strong skills in user research, problem identification, and ideation. I created wireframes, mockups, and interactive prototypes, and conducted usability testing to iterate and improve designs based on real user insights. This experience gave me a solid foundation in user-centered design and prepared me to contribute effectively to cross-functional teams.
2019 - 2020
Fitnesstrainer A
NL Actief
Obtained the Fitnesstrainer A certification, a nationally recognized qualification focused on the fundamentals of fitness training and coaching. This program equipped me with in-depth knowledge of anatomy, physiology, and training principles, as well as practical skills in client assessment, program design, and motivational coaching. It laid a solid foundation for working effectively with diverse clients and supporting them in achieving their health and fitness goals
2004 - 2009
HAVO
Sint Nicolaas Lyceum
Completed the HAVO, a five-year program that provides a strong foundation in both theoretical and practical subjects. The curriculum emphasizes analytical thinking, structured problem-solving, and effective communication. This education prepared me for higher professional education (HBO) and helped me develop a disciplined, well-rounded approach to learning and collaboration.
Professional
2025 - Present
UX Designer
Freelance
Designed and developed websites for freelancers and startups, focusing on clean, user-centered interfaces tailored to each client’s goals and audience. Led the full design process—from research and wireframing to prototyping and implementation—while collaborating closely with clients to translate their ideas into effective digital experiences. This hands-on work sharpened my ability to balance business needs with intuitive, accessible design.
2019 - Present
Clubmanager
Sportcity
Led day-to-day operations, staff management, and member experience at a busy gym, consistently improving client satisfaction and retention. Developed strong skills in user-centered service, problem-solving, and cross-functional team leadership. Gained valuable insight into user behavior, needs, and feedback—foundations that now inform my approach to intuitive, people-first UX design.
2015 - 2019
Catering Employee
Vermaat
Delivered high-quality food service in a fast-paced tech environment, balancing efficiency with attention to detail and customer satisfaction. Gained firsthand experience in anticipating user needs, managing high-volume interactions, and creating smooth, enjoyable service experiences. This role strengthened my empathy and communication skills.










